Faculty Sponsor

Peter Smolianov

Status

Undergraduate

Publication Date

5-4-2020

Department

Sport and Movement Science

Description

Referencing domestic and global practices, this study provides information on what might be implemented as best practices to advance the product, place, price and promotion of wrestling in the USA. The authors utilized the model of integrated elite and mass sport development from past research which formed the foundation for a questionnaire and interview schedule for US wrestling coaches and administrators to generate a snapshot of perceptions of the current sport system and possibilities for its further development and marketing.

Presentation Type

Presentation

Marketing USA Wrestling 2020_Peter Smolianov.pptx (7950 kB)
Original PowerPoint slide deck

COinS
 

Marketing the Sport of Wrestling in the United States

Referencing domestic and global practices, this study provides information on what might be implemented as best practices to advance the product, place, price and promotion of wrestling in the USA. The authors utilized the model of integrated elite and mass sport development from past research which formed the foundation for a questionnaire and interview schedule for US wrestling coaches and administrators to generate a snapshot of perceptions of the current sport system and possibilities for its further development and marketing.