Degree Type
Thesis
Degree Name
Bachelor of Science in Business Administration (BSBA)
Date Information
May 2016
Department
Management
First Advisor
Jian Gu
Keywords
SWOT Analysis, Strategy Implementation, Operating Environment, Competition, Tata Motors, India
Abstract
This report provides an in-depth study of the environment in which India-based company Tata Motors competes. In order to understand key aspects of the company, a SWOT analysis was conducted to better determine both the internal and external aspects of the operating environment. Using this analysis in combination with a summary of the conditions in the domestic environment, suggested strategies are given. The purpose of these strategies is to provide creative, beneficial, and resourceful ways Tata can continue to succeed in the highly competitive automobile industry. Along with the general strategies, a brief implementation plan is given to demonstrate how to put these strategies into action.
Recommended Citation
Crawford, Michael J., "An Analysis of Operating Environment & Strategy: A Case Study of Tata Motor" (2016). Honors Theses. 88.
https://digitalcommons.salemstate.edu/honors_theses/88