Degree Type

Thesis (Campus Access Only)

Degree Name

Bachelor of Science in Business Administration (BSBA)

Date Information

May 2016



First Advisor

James Gu


According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.