Thesis (Campus Access Only)
Bachelor of Science in Business Administration (BSBA)
According to the case study, the company, TATA Motors wants to have a multiband approach to competing in the global car industry. Based on the case-study, I analyzed the company as a whole in the global car industry and based on my findings figured out their SWOT (strengths, weaknesses, opportunities and threats). After figuring out their SWOT analysis, I suggested potential strategics that could possible lead to becoming stronger and having a chance in competing in the global car industry.
Colbert, Casey, "Case Study of TATA Motors: SWOT Analysis and Strategy Suggestions" (2016). Honors Theses. 86.