Samantha Roy

Degree Type


Degree Name

Bachelor of Science in Business Administration (BSBA)

Date Information

May 2020


Business Administration

First Advisor

Robert Daniell


“PAWSitively Fit Club” founded by Samantha Roy, creates a way for our health conscience society to bring their dogs to the gym like you would with kids. This business plan will show the demand for canine/human fitness facilities, identify a target market to market “PAWSitively Fit Club” to. This business plan will analyze the emerging industry of canine/human fitness facilities and explain the “Human Canine Fitness Certification”. It will directly impact the wave of obese dogs and humans by promoting a fun, active lifestyle with a supportive community. The main questions this business plan will answer are: What business is PAWSitively Fit Club in? What service does it provide? Who is the target audience and what do they value? What is the vision and mission for the company? What is the sales and marketing strategy? Who is the competition? How do we find more of the right people? How will it on-board, train and develop the “right people”? Does it have the physical plant and equipment it will need? Do we have the capital we need? Will it generate the profits it needs? How will the business measure its success? What is our exit strategy? What are the short and long-term goals of the business?