Degree Type

Thesis

Degree Name

Bachelor of Science in Business Administration (BSBA)

Date Information

May 2020

Department

Business Administration

First Advisor

Robert Daniell

Abstract

This is a detailed business plan for Parlee’s Farm in Chelmsford, Massachusetts. This is a unique location for a farm as it is in a suburban location that has pushed out most farms in the area and converted it into housing. It is in central Massachusetts about thirty miles from Boston. They are a small family farm that mostly does pick your own activities and operates a small farm stand that sells fruits and garden vegetables. It is about forty acres and they rent another twenty from the town giving them plenty of space to utilize. They face a unique set of challenges as they are a New England farm with rocky soils and a unique client base.

This plan dictates how to continue their practices in a more successful manner and expand into new ways to expand while maintaining a profit. The farm currently grows strawberries, blueberries and garden vegetables, the plan details on how to expand into pumpkins, a maze, apples, raspberries and other money-making opportunities. The key point of this plan is to keep this business running and growing to support its family while overcoming the unique set of challenges facing a suburban New England town farm.

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