Bachelor of Science in Business Administration (BSBA)
Management, Business Administration
Robert B. Daniell
Professional cuddling is an emerging business that has attracted media attention from major news sources. However there is little research on professional cuddling or its industry. A twenty-seven question survey designed to research potential stigmas, market, and opinions was distributed through social media and email. Based on preliminary results there is a market and interest for professional cuddling. Both the opinions and stigmas regarding professional cuddling are mixed. Through the presentation of the study and subsequent business plan, the business world will gain the knowledge of this burgeoning field and its feasibility. The world of business will also potentially gain a new company and new jobs.
Pike, Emily, "Professional Cuddling: Stigma, Market Business Plan" (2018). Honors Theses. 209.