Degree Type

Thesis

Degree Name

Bachelor of Science (BS)

Date Information

2018

Department

Sport and Movement Science; Business Administration

First Advisor

John McArdle

Keywords

business model, yoga

Abstract

The proposed business model for the Tender Love and Care Yoga Studio (TLC) was developed as a part of an Honors Thesis by the author, Cameryn Tierno. TLC strives to provide its students with accessible yoga classes that are relaxing and rejuvenating. TLC’s staff and environment fosters relaxation and acceptance, while also offering practical stress-relieving techniques that are beneficial to all. The report presents the various methodologies and tools used for developing the business model and states the individual development plan for Cameryn Tierno as a yoga instructor and business woman before embarking on the journey of becoming a business owner. The report is concluded with Cameryn’s personal reflection of her experience completing this project.

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