Degree Type

Thesis

Date Information

2018

Department

Marketing and Decision Sciences, Business Administration

First Advisor

Anurag Jain

Abstract

The purpose of this study is to research and analyze the growth of electronic commerce (e-commerce) in the United States and China. This thesis will focus on the evolution of mobile commerce (m-commerce) which implies conducting business transactions online through wireless handheld devices such as cellular phones and tablets. Through a review of literature, our first goal is to determine the major factors that contribute to advancements in e-commerce and especially mobile commerce in each of these two countries. The next part is to apply insights gleaned to Morocco, a Northern African country that has significantly developed its Information Technology (IT) infrastructures during the last few years, but has yet to fully embrace electronic commerce. The aim of this project is to establish those success factors for mobile commerce in Morocco.

Included in

Marketing Commons

COinS